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Gen Logo

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 We grow up playing with LEGOs. Whether it’s making creations yourself or following the instructions, as kids we did it all the time.

The problem is the older we get, the less “socially acceptable” it becomes to continue playing with those awesome, little bricks.

In comes Gen Logo, a social movement that challenges teenagers to use LEGO bricks to create something that could last a lifetime, and change the face of the social movements they deeply believe in.

 
 

Case Study Video

 
 
 

Case Board

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