All skaters have a dominant foot: the so-called trick foot.
The shoe wearing that foot gets destroyed much faster than the other, creating the problem of having to buy a completely new pair when they really only need to switch out the one.
Bringing us to: The One Shoe.
A campaign created to appeal solely (pardon the pun) to skateboarders and their specific needs, allowing them to simply buy one shoe at a time.
Bronze Pencil Winner / Young Ones - The One Show 2020
Case Study Video
Case Board
OOH
